In association football, a manager is an occupation of head coach in the United Kingdom responsible for running a football club or a national team. The manager of a professional club is responsible to the club chairman.
The manager's responsibilities in a professional football club usually include (but not limited to) the following:
- Selecting the team of players for matches and their formation.
- Planning the strategy and instructing the players on the pitch.
- Motivating players before and during a match.
- Delegating duties to the first team coach and the coaching and medical staff.
- Scouting for young but talented players for eventual training in the youth academy or the reserves, and encouraging their development and improvement.
- Buying and selling players in the transfer market, including loans.
- Facing the media in pre-match and post-match interviews.
Some of the above responsibilities are shared with the director of football or sporting director, and are at times delegated to an assistant manager or club coach. Additionally, depending on the club, some minor responsibilities include:
- Marketing the club, most especially for ticket admission, sponsorship and merchandising.
- Growing turnover and keeping the club profitable.